marketing

1 in 3 Buyers Find the Home They Buy on the Internet

Obviously newspapers are nearly useless to real estate agents now. The investment that was made in advertising in the papers should be moved to the internet, either through websites or tools to get maximum exposure for the agents listings.

Lost In The Crowd: Realtors Fail To Effectively Leverage Social Media

I am so proud of the real estate industry. You've come so far!

In the latter half of the 90's decade, as the Internet promised to be a modern gold rush, curiously, Realtors showed little interest. It wasn't until just recently that the Realtor's personal website was accepted as an obligatory expense. The irony is that now it has little chance of being effective.

But today, I actually have faith in the real estate agent's embrace of the Internet as an effective marketing tool.

Good Morning America Article on Video Tours

Today while following a thread in the PFRE flickr discussion group about virtual tours I noticed a link that Fred Light has on his site to an article titled “Sell Your Home With Video Tours” and a video clip from a recent episode of ABC’s Good Morning America.

marketing

1 in 3 Buyers Find the Home They Buy on the Internet

Lost In The Crowd: Realtors Fail To Effectively Leverage Social Media

Good Morning America Article on Video Tours

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